Brightening Dubuque Brands
Basing my design and branding studio here in Dubuque was no accident. Read more about my connection with Dubuque, the city’s potential for brands to shine and the local businesses I’ve had the opportunity to help along the way.
Three years ago, I made the decision to leave my full-time creative director job and take Luckythirteen Design from “working on side-projects” to my own full-time graphic design and branding studio. My family and I had recently made the move back to Dubuque, the city where my husband and I grew up. Though I had lived in other bigger cities for over a decade, Dubuque had always felt like home.
Anyone will tell you that starting a business comes with plenty of questions and uncertainties. But setting up my business in the Dubuque area was completely intentional. Dubuque has such unique character – including its friendly people, its historic fabric and its wonderful causes. Mix in the qualities some great organizations and businesses – there’s a lot to be passionate about. And there are so many aspects to pull from that can make great design and branding work shine. There is also pride in supporting local business here – something that is very important to me. By supporting each other, we contribute to our local economy and support local families.
My small role in these connections? I feel that by brightening up a local business’ branding or marketing materials, I’m not only helping that brand stand out, but also brightening our local Dubuque-area community.
And its been working! I helped one local client (two co-owners) with the branding launch of their new Dubuque restaurant, American Bombshell – this included the logo design, print materials, illustrations, menus, signage, website, and other rollout materials. They had plenty of great ideas and we worked through a plan of execution. When their restaurant opened, they got a line of customers right off the bat and plenty of complements on their brand identity design. It created a buzz in town, and customers started asking them questions:
“Is your restaurant a chain?”
Nope, just the storefront you see here! We just maximized its potential.
“What agency does your branding work for you?”
A one-gal design studio, located right here in town. (Considering the great design work that comes out of big cities and agencies, that was very nice to hear!)
It’s been working together fantastically. The design stands out, the audience remembers the restaurant name and it’s become unique from the other similar businesses down the street. The brand identity design received area advertising awards and recognition (just another way to help put Dubuque on the map.) Business has been good, and my clients and I are so proud of the work that’s been done!
I’ve been fortunate to work with some pretty spectacular Dubuque-area clients.
Some are nonprofit or community causes:
Others sell thousands of products each year.
VERENA STREET COFFEE CO.
M&M SALES INC.
Some are sell unique products and services:
GABBY’S GIFTS (GALENA, IL)
ADAMS ARCHITECTURAL MILLWORK
Others enhance the culture of our community.
KEY CITY CREATIVE CENTER
Some are large organizations:
MCGRAW HILL EDUCATION
UNIVERSITY OF NORTHERN IOWA
Others are small-business-owner shops like my own.
THE SCENE STUDIO
Though a chunk of my business is focused in the Dubuque area, I do have some regional clients as well. Every business is different and has unique needs, and I hope that I can work with you to ease your business’ internal marketing efforts. Please contact me anytime if you have questions.