CASE STUDY: The Brand-New Business
This brand-new business wanted to be seen as a professional, and needed the looks to reflect their organization and catch attention right off the bat. Here’s an example of how I worked with my client to design the elements of their brand (including a logo, fonts, color and design elements) that were uniquely theirs and serve as a guide for all of their future marketing efforts.
Sometimes, a project just clicks. Was super-excited to be contacted by the staff at Heritage Works, a new non-profit organization in our hometown of Dubuque, Iowa (they had also been recommended to me by members of other local non-profit organizations I have been working with.) Heritage Works focuses on preserving and developing the beautiful historic buildings in our city to help revitalize the community and drive economic development. As a brand-new business, they realized they needed a logo that would get them recognized in the community right off the bat.
I met Duane (CEO) and Rachel (Marketing and Operations Manager) at a local downtown coffee shop and got the opportunity to learn more about their mission and desired impact on our community. We clicked on the shared vision that Dubuque is growing, and becoming a more vibrant community and we all want to be part of spearheading its revitalization. They shared ideas that they had for their logo, and I shared some input too. We quickly realized that developing some Heritage Works’ branding elements in addition to a logo would also very beneficial to a new business’ roll-out. After some discussion we decided to proceed with my Logo and Branding Design Package (which includes three logo options to start, along with branding inspiration such as color palette, fonts, and design elements to inspire future marketing pieces.)
Next, our conversation turned to what other eminent marketing needs they may have. First thing of course, new business cards! Also as a brand-new business, they had already started social media accounts on Facebook and Instagram, but knew they needed more of a web presence where visitors could learn more about their organization and share recent news stories. Rachel also wanted a website where she could eventually edit and add content herself, so we decided we would build a WordPress website. Wahoo!
The next day I got to work, doing some internal research and sketches for three logo designs. These sketches turned into three different logo design concepts, which were shared with Duane and Rachel. Based on their comments, we made rounds of revisions to come up with the final logo design. Very much a collaborative effort, and so happy with how the final logo turned out! I provided final logo files for Heritage Works to incorporate on their social media outlets, press releases, store signage and more so they could get those pieces rolling internally.
In tandem with creating the logo I worked on branding design elements that would inspire the website design and future marketing. We could all see the ‘brand look’ coming together!
HERITAGE WORKS’ BRAND IDENTITY BOARD
With colors, fonts and patterns established, I was able to extend the brand to a business card design that included the look-and-feel from the branding board.
Next step was to get cracking on a website design. Rachel and I worked together to decide on a sitemap and she provided clear and concise content for the site (which was incredibly helpful!) I took her content and developed website mockups for them to approve, and after a couple of rounds of tweaks I was ready to start developing. Weeks later, Heritage Works had a gorgeous website design that fit within the branding design look that had been developed at the business’ start. Check out the website yourself at www.heritageworksdbq.com.
” With her care and professionalism, Jill created a logo, brand and website that perfectly reflects the mission of Heritage Works. Thanks to Jill, our young organization has a look and feel that will help us to further our mission and grow our organization. Any concerns were always immediately addressed, and our expectations were always exceeded.”
— Rachel Wilberding, Marketing and Operations Manager
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