My name is Jill Paisley.

I’m the owner and creative director here at Luckythirteen Design. This {tiny} brand design studio is a {big} part of me, and it was born from a strong desire to make room for more of what I love.

In 2014 (after a decade of working in small creative shops and marketing agencies), I followed my gut and took the leap to start this business. I set out to do work I’m passionate about, to collaborate with people I love working with, and to create thoughtful designs that bring meaning and confidence to my clients’ small businesses while adding vibrancy to our communities.

And what’s up with the name ‘Luckythirteen’?  Read on here >

I grew up on my family’s dairy farm, which could be where my hard-working entrepreneurial spirit comes from  •  I took my love of art and creating to the University of Northern Iowa and majored in graphic design  •  My husband and I lived in Des Moines, Iowa, where I worked as an agency art director  •  We love our northeast Iowa roots, and in 2012, we returned to what is now our little farmstead in the hills near Dubuque, Iowa  •  This is where I decided to take a chance on Luckythirteen Design in 2014, and I’ve never looked back.


{ my mantra }

I have a pennant with these words hanging in my office. For me, HUSTLE means getting the work done with sanity. The HEART signifies small businesses doing their thing with great passion. It’s a representation of how I view the shared values between my clients and me.

I believe in honesty and clarity. I believe in partnerships where my clients and I work as a team to collaborate on ideas and strategy.


And I believe in empowering small businesses to be more authentic and confident so they can fuel their passions and purpose.

Well Worth the Investment

What You Can Expect From Me

High Quality, Crafted Design

Detail-oriented and caring about your business like you would your own, I craft beautiful and strategic design that connects with your people.

Key Components of A Great Brand Experience

Thoughtful Guidance

With years of experience in marketing and project management, I can be a resource to help you manage your projects, ease your workload and guide you along the way.

Why You Need A Designer in Your Corner

A Time-Saving Partner

I can be a reliable brand partner and extension of your marketing team – giving you and your team more confidence, pride and time back for YOUR business.

{ a few places where my work has appeared }


“Where do I begin?! Jillʼs talent is out of this world! I’ve had her help me with several different projects for my businesses over the years and every. single. time. I was amazed at how she took my business ideas and needs and worked her design magic. She truly understands business and branding! Itʼs a no brainer that sheʼs now my go-to designer! Worth the investment! 

Nurtured Human
Inked Regards
Fox & Me Photography
Luckythirteen Design. A design studio located in northeast Iowa. Dubuque, Iowa. Specializing in Branding, Logo Design, Graphic Design, and Web Design.

{ we'll be a great fit if ... }

You’re a passionate, intentional and detail-oriented business owner.

You believe in the value of building a custom brand and the impact it will have on your business.

You want to work with a friendly, reliable and approachable professional (me!) who values supporting your small business in return.

Above all else, you want a trusted partner to help bring clarity and direction to your brand as well as support for ongoing design needs as your business grows (which is certain with a well-crafted brand!)