Nov 23, 2022 | Branding, Logo Design, Small Business Ownership
I’ll say it — you probably care too much about your logo. And it’s not really your fault. We’ve been conditioned to believe that so much value of a brand (or business) is tied up in the logo. So I want to gently hold your hand and tell you why that’s wrong and...
Nov 17, 2022 | Branding, Small Business Ownership
Create a brand experience that your clients and customers want to talk about! Hold up, Jill. What’s a brand experience? This is what someone (a would-be client or customer) experiences from first touch to off-boarding and beyond. It’s messaging, communication and...
Jan 15, 2019 | Luckythirteen Design, Small Business Ownership
“Why did you decide to name your business Luckythirteen Design?” This is a question I get asked very often, and the decision was both immediate AND a decade in the making. Here’s the version that I can never fit into a thirty-second conversation....
May 22, 2017 | Luckythirteen Design, Services, Small Business Ownership
A good designer has to be savvy about a bit more than just design. Learn about other ways a professional designer can help you as plan your marketing (and maybe save your workplace sanity). “What is it exactly that you do?” This is a question that many...
Dec 10, 2014 | Brand Identity Design, Branding, Small Business Ownership
I’m sure many business owners wonder, “How is my business perceived by the public? By potential clients? By current clients? By my staff members and employees?” Appearance has something to do with that, and the first impression most have of a...
