Help your brand stand out with a consistent visual plan to coordinate with your logo design.
Most organizations know the necessity of a logo design. And they’re right, it’s very important. But what about the other visual aspects that make up their brand’s identity?
A brand identity is a system of elements working together to provide consistency, unity and flexibility. It includes not only your logo, but also the style and visuals that are seen along with it.
A logo design well-paired with coordinating brand identity elements (like color palette, fonts, patterns, and textures) can provide a consistency that helps your audience remember who you are and what you have to offer. Often, it’s the first interaction your audience has with your brand.
Assess your needs, both short-term and long-term. Considering a brand identity system at the same time as your logo design may be the most effective (and impactful!) approach to get that WOW factor and gain your audience’s attention from the very start. And best of all, it’s truly your own.
I will work create a logo that’s uniquely yours — no cookie-cutter design here! I’ll chat with you and learn more about your business/organization and what makes you unique. Then I’ll get busy concepting, sketching, and incorporating some of those qualities into a logo design. You can choose if you would like to be presented with 1, 2 or 3 logo options.
WHAT YOU GET:
Your final logo files in all color variations and orientations (as best applicable to your specific logo design), each as EPS, JPG and PNG file formats. You will get plenty of files and can use them for your own needs as well as share any vendors going forward.
BRAND IDENTITY ELEMENTS
While creating your logo design(s), I will also work out a Brand Identity Board (here’s an example) that shares any suggested design elements including color palettes, fonts, patterns, textures, submarks and visuals to give an idea of how they can work together in your future marketing materials.
WHAT YOU GET:
– Your final Brand Identity Board (as a PDF) as an at-a-glance guide to your visual brand
– Color Palette Value Guide (including PMS, CYMK, RGB and HEX color values) for your/vendors’ future consistent color use
– Any submarks (as EPS, JPG and PNG file formats)
– Brand font suggestions and image suggestions
– (1) Social media profile and (1) cover image
THAT’S JUST THE GROUNDWORK. THE NEXT STEP IS BRINGING YOUR BRAND TO LIFE!
Put your logo and brand identity elements to best consistent use in your print materials and in your online presence. Here’s an example of how these were made a reality in a client’s brand redesign :
HOW CAN I HELP ?
I love crafting brands that tell a story, and want my clients to be proud of their business.
Whether your business is new, growing or re-envisioning its marketing, I’d love to talk with you more about how brand design might help you make big impact! Please fill out the form below — or if you’d rather call, give me a buzz at 563.451.4525. Thanks!