Brand Identity Elements
Promotional Kit Design
Social Media Graphics
Website Design + Development
ARTS INDUSTRY | 2-5 employees
When I first chatted with the owner of CTW Photography, she already had some materials together for their business (which specializes in portrait, wedding, and commercial photography.) But her concern was that there just wasn’t a flow or a consistency in their look. She had lots of ideas of what pieces she wanted in their marketing arsenal, but just wasn’t sure of the exact format or how to roll it all out in a way that made sense.
I knew the first step was to figure out their branding look. I took charge and designed a visual brand board with my suggestions: Tweaking their color palette and keeping some elements consistent between portrait, commercial and wedding. Each facet has their own design elements and main color palette too. With this branding board as our guide, we could proceed with concepting the rest of their marketing pieces.
Every business is different. I was able to work CTW to find out how they sell their work, which helped me suggest which format might work best for the application.
Nearly five years after we first started working together, we continue to evolve their marketing – their owner is savvy enough to realize that needs are always changing, and new ideas are always developing. We recently tackled another big project: the redesign of their website. I love how it turned out and how it showcases CTW’s amazing photography!