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Knockout melts

Helping a foodtruck-turned-restaurant develop an eye-catching visual brand

When Knockout Melts co-owners Teri and Kathy reached out to me, they knew they wanted to get their new brand concept running right off the bat for big impact as they made both a name-change and a  transition from food truck to stand-alone restaurant. We worked to build a strong, hardworking brand identity around their sandwich names based on strong female characters, and the work that followed was a result of both constructive client input and a client placing their trust in their designer. Storefront and marketing pieces fell into place seamlessly, and I worked with Teri and Kathy to evolve their branding and build excitement about their new restaurant, one step at a time.

 

This brand identity campaign won both a Top Ten Award and a Gold Award at 2017’s American Advertising Awards.

A brand name of Knockout Melts and a menu filled with sandwiches named after strong female characters (The Knockout, The Farmer’s Daughter, the Mama Mia and more), lent itself well to showing these women characters visually. The illustration of the woman showing her arm muscle is original artwork done by myself, and it has become iconic of this brand. Additional illsutrations would come for The Knockout, The Hula Girl, and the Mississippi Queen.

With much success and growth, Knockout Melts opened a second location in Dubuque in the spring of 2019, and continues to grow in their offerings (adding on a line of unique homemade mac ‘n cheese flavors, too!)

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