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Complete Brand Identity Kit
Stationery Design
Print Design
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Packaging Design
Photography Art Direction
Website Design + Development
Copywriting

Microgirl

Helping a solo-entrepreneur create big impact at the kick-off of her new business

MicroGirl’s start-up story is one of being in the right place at the right time. As a seasoned horticulturalist, owner Laura loved living in Dubuque but missed having a garden space. One day she made a connection with local Chef Kevin Scharpf from Brazen who was in need of some locally-grown greens for his culinary creations. Laura jumped at the opportunity, and began growing microgreens for Chef Kevin in the windowsill of her home. She became passionate about learning all she could about the tiny greens’ uniqueness and character.

Laura began to deliver her microgreens of Dubuque’s best-loved local restaurants, but knew her materials needed a more professional look if they wanted to take their business to the next level. I worked with Laura to strategize her priorities, and helped establish a brand look that brought about the character and uniqueness of the business. MicroGirl now has the building blocks of a great-looking brand, seen in their retail packaging, stationery, collateral, website and more.

 

This brand identity campaign won a “Best of Show” award at the 2018 American Advertising Awards, moved on to place Silver in the District AAAwards, and then on to national competition.

“Jill invested in understanding my story, business, and product to develop a brand identity that is a true expression of who we are. What made working with Jill so much fun was the collaboration of ideas and desires. Through our conversations, I was able to see my ideas and thoughts come to life!”​​

Laura Klavitter
Owner, Microgirl
Print Ad Design
Print Ad Design

The brand identity is playful and handdrawn, which brings some fun added personality and fits the brand voice perfectly.

Print Ad Design

As the business continued to grow, beyond supplying to restaurants. With a growing interest from the community to have packages of microgreens for their homes, I worked with Laura to design a packaging and labeling system that was fun while allowing the product to be the star.

Print Ad Design
Print Ad Design
Print Ad Design

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