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Microgirl

START-UP BUSINESS
FOOD AND BEVERAGE INDUSTRY  |  SMALL BUSINESS (2 employees)

Laura’s start-up story is one of being in the right place at the right time. When relocating to her new home in Dubuque, Iowa in 2015, Laura found a city she loved but she missed having her own expansive garden space. One day she made a chance connection with a local chef who had recently started up his own scratch-kitchen restaurant in town — and he was in need of some locally-grown greens for his culinary creations. Laura jumped at the opportunity, and began growing microgreens for Chef Kevin in the windowsill of her home. She became passionate about learning all she could about the tiny greens’ uniqueness and character.

Laura began to deliver her microgreens of Dubuque’s best-loved local restaurants, but knew her materials needed a more professional look if she wanted to take her business to the next level. I worked with Laura to strategize her priorities, and established a brand look that brought about the character and uniqueness of her business. She now has the building blocks of a great-looking brand, seen in her retail packaging, stationery, collateral, website and more.

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