Brand Identity Design
Sign Vendor Coordination
RETAIL INDUSTRY | less than 5 employees
Planted.’s owner wanted to create a fun, urban-feel retail shop that makes the process of finding a perfect houseplant easy and fun for both novices and long-time plant lovers. Planted promotes themselves as a plant matchmaker, offering guidance to customers as to which plant best fits the space in their home as well as custom services. The shop (proudly planted in Dubuque) offers hundreds of houseplants but also features pots, a potting bar, and plant-themed gifts (including many handmade items by local artists.)
When designing the logo and brand identity, I felt it was necessary to keep the look fun and full of character to keep true to the playful uniqueness and character of the shop. I hand-drew the illustrations throughout. With the name of the business being ‘Planted’, we felt it important to tie-in Dubuque pride to design and make an honest connection with local brand followers and buyers desiring to shop small and local.