Brand Identity Design
Custom Illustration
Stationery Design
Print Design
Signage Design
Packaging Design
Website Design (Shopify)
Sign Vendor Coordination
Custom Social Media Templates
Vehicle Graphics


Helping a local retail shop establish their brand right off the bat.

Planted. is a plant matchmaker, offering guidance to customers as to which plant best fits the space in their home as well as custom services. The retail shop (proudly planted in Dubuque, Iowa) offers hundreds of houseplants but also features classes and workshops, plant services, a potting bar, and plant-themed gifts (including many handmade items by local artists.)

Owner Laura Klavitter reached out to me in the very early stages of planning her new business! Her goal was to create a fun, urban-feel retail shop that makes the process of finding a perfect houseplant easy and fun for both novices and long-time plant lovers. Even before beginning to look for a brick-and-mortar location, Laura knew how important it was for her to keep the brand identity at the forefront of all her planning to come. We had coffee shop conversations about her vision, and I was so excited to help her bring it to life!


Brand Photography Credit: Erin Moore Photography

When designing the logo and brand identity, I felt it was necessary to keep the look fun and full of character to keep true to the playful uniqueness and character of the shop. I hand-drew the illustrations throughout. With the name of the business being ‘Planted’, we felt it important to tie-in Dubuque hometown pride to design and make an honest connection with local brand followers and buyers desiring to shop small and local.

I have hired Luckythirteen for two of my business branding endeavors now. Jill invested in understanding my story, business, and product to develop a brand identity that is a true expression of who we are. Her design skills and ability to interpret my ideas and needs has resulted in branding that I could have never imagined possible. She is fun to work with, open to uncharted territory, and willing to take on all creative challenges. What made working with Jill so much fun was the collaboration of ideas and desires — through our conversations, I was able to see my ideas and thoughts come to life! She is also extremely professional, timely with her work and deliverables, and prompt to respond to my ongoing needs as a business.

Laura Klavitter
Owner, Planted.

Having a strong brand identity concept came in really handy once a brick-and-mortar location was discovered, and pulling in the visual pieces of the retail space came together very fluidly. With a brand identity in-place, we had some hard-working tools to incorporate it in lots of fun spaces like signage, vinyl storefront graphics, plant tags, diecut stickers and more.

With her brand identity kit and some custom Canva social media templates created by yours truly, Laura and her team have the tools on-hand to create on-the-fly, on-brand graphics and quick flyers for weekly workshops, classes and art galleries. Their Shopify website allows them to update their ever-changing products and inventory in-house on a regular basis. Laura and I are still working together on any additional design needs that come up as her business grows!

Laura’s fun and funky plant shop is a local retail favorite and a must-stop on your visit to Dubuque, Iowa! You can learn more about Planted, their services, and shop online at PLANTEDDBQ.COM.

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