Brand Identity Design
Custom Illustration
Stationery Design
Print Design
Signage Design
Packaging Design
Apparel Design
Sign Vendor Coordination


RETAIL INDUSTRY  |  less than 5 employees

Planted.’s owner wanted to create a fun, urban-feel retail shop that makes the process of finding a perfect houseplant easy and fun for both novices and long-time plant lovers. Planted promotes themselves as a plant matchmaker, offering guidance to customers as to which plant best fits the space in their home as well as custom services. The shop (proudly planted in Dubuque) offers hundreds of houseplants but also features pots, a potting bar, and plant-themed gifts (including many handmade items by local artists.)

When designing the logo and brand identity, I felt it was necessary to keep the look fun and full of character to keep true to the playful uniqueness and character of the shop. I hand-drew the illustrations throughout. With the name of the business being ‘Planted’, we felt it important to tie-in Dubuque pride to design and make an honest connection with local brand followers and buyers desiring to shop small and local.

I have hired Luckythirteen for two of my business branding endeavors now. Jill invested in understanding my story, business, and product to develop a brand identity that is a true expression of who we are. Her design skills and ability to interpret my ideas and needs has resulted in branding that I could have never imagined possible. She is fun to work with, open to uncharted territory, and willing to take on all creative challenges. What made working with Jill so much fun was the collaboration of ideas and desires — through our conversations, I was able to see my ideas and thoughts come to life! She is also extremely professional, timely with her work and deliverables, and prompt to respond to my ongoing needs as a business.

Laura Klavitter
Owner, Planted.

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