Brand Identity Elements
Direct Mail Design
Social Media Graphics
University of Northern Iowa : Center for Business Growth and Innovation
ESTABLISHED EDUCATIONAL INSTITUTION – GROWING PROGRAM
EDUCATION INDUSTRY | 100+ employees
The University of Northern Iowa offers a handful of programs as resources to Iowans who are starting or growing their business. When their internal team decided to house all of their programs under one name, the UNI Center for Business Growth and Innovation, they gave me a call. UNI is my much-loved alma mater, so to be asked to help them brand this new program was very much an honor!
I met with the team to evaluate their existing materials, and offer insight to what we might do to help their programs look like they go together visually, all under the CBGI brand umbrella. I offered logo options, and kept colors within the UNI brand palette and university brand standards. We developed a system of icons, patterns and photography to be used in their marketing center-wide — these are used in their stationery, flyers, pop-up displays, website, booklets, enewsletters and more. As they grow to expand their services, I’m available to help with new needs as needed.