Nov 23, 2022 | Branding, Logo Design, Small Business Ownership
I’ll say it — you probably care too much about your logo. And it’s not really your fault. We’ve been conditioned to believe that so much value of a brand (or business) is tied up in the logo. So I want to gently hold your hand and tell you why that’s wrong and...
Nov 17, 2022 | Branding, Small Business Ownership
Create a brand experience that your clients and customers want to talk about! Hold up, Jill. What’s a brand experience? This is what someone (a would-be client or customer) experiences from first touch to off-boarding and beyond. It’s messaging, communication and...