Steeple Square

Helping a new nonprofit establish a brand identity for big community impact

I first learned about the effort to repurpose the St. Mary’s campus in early 2014, from a couple of community leaders who knew I was passionate about community development projects. At that point, this group had just saved the landmark former church and soaring steeple from being plowed over as a parking lot, and they were just starting to gather a shared vision of what this block of downtown Dubuque could be. They took me on a tour inside the then vacant church, and the beauty of it made me certain that this was a place worth saving.

Right off the bat, the group had community meetings and incorporated the public in what would be the most beneficial use of the space. I was invited to join the marketing committee of this campus/project. Our committee came up with the name, Steeple Square, and I contributed the brand identity design along with the look of so many design pieces since. In a short few years, this project has given the community some of the resources it needs most, and the passion and enthusiasm of everyone involved is truly infectious.

A new childcare center opened on campus to fill a great community need, and I helped develop the brand identity and rollout materials for that project as well.

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As the marketing chair for Steeple Square, I’ve had the pleasure of working with Jill for the past decade in the brand development of the former St. Mary’s church campus. With Jill’s talent and expertise, we were able to rebrand and reimagine the beloved church campus into a cultural icon in the middle of downtown Dubuque. This process included the logo design, a professional, engaging website, and dozens of effective marketing and communications pieces. Jill was a critical marketing team member of the successful rebranding of this campus, and to this day continues to help further our mission and vision with her marketing experience.”

Nicole Gantz
Marketing Committe Chair, Steeple Square