Brand Identity Design
Photography Art Direction
Sign Vendor Coordination
Verena Street Coffee Co.
FOOD AND BEVERAGE INDUSTRY | about 15 employees
Verena Street Coffee Co. is a local coffee roaster based out of my home city of Dubuque, Iowa. They just happen to be our fam’s FAVORITE coffee, too! When I first met up with the owners, Verena Street was already an established coffee company. They already had a recognizable logo and coffee packaging, a loyal fanbase of coffee drinkers and several varieties of their coffee were sold in grocers across the state and the country. But what was missing?
My job here was to help Verena Street Coffee establish more of a brand identity, and develop design elements that could be used flexibly throughout their marketing. These continuous projects include packaging flats and bulk coffee labels, tshirts, packaging, billboards, print ads, fleet graphics and more.