Brand Identity Design
Print Design
Packaging Design
Advertising Design
Apparel Design
Photography Art Direction
Billboard Design
Sign Vendor Coordination
Vehicle Graphics
Display Graphics

Verena Street Coffee Co.

Helping an established, beloved local coffee roaster extend its brand identity.

Verena Street Coffee Co. is a local coffee roaster based out of my home city of Dubuque, Iowa. They just happen to be our fam’s FAVORITE coffee, too! When I first met up with the owners, Verena Street was already an established coffee company. They already had a recognizable logo and coffee packaging, a loyal fanbase of coffee drinkers and several varieties of their coffee were sold in grocers across the state and the country. But what was missing?

My job here was to help Verena Street Coffee establish more of a consistent brand identity, and develop design elements that could be used flexibly and cohesively throughout their marketing. 

Print Ad Design

These ongoing projects include packaging flats and bulk coffee labels, tshirts, packaging, billboards, print ads, fleet graphics and more.

As part of their continuous growth, Verena Street wanted to offer a new, organic and fair trade coffee to their customers. I concepted a package designs for the new Iowa Native line, including the handdrawn custom illustrations throughout. Like Verena Street, Iowa Native coffee can be found on store shelves throughout the country.

Something that sets Jill apart from other designers I have worked with is that she always focuses on the finished product and any print parameters, specs or limitations, right from the start of a project. In the past, with other designers I would end up having to fix or revise things, whereas Jill always offers to work directly with our suppliers and printers and see it through to the finished product.

Eric Gantz
Co-Owner, Verena Street Coffee Co.

With a well-established brand identity now part of the customer experience, Verena Street wanted to proudly display their shared vision and mission with their internal team as well. I helped design branded graphics and signage that are hung in the roastery. I also created storytelling graphics that are on display on the TV in their tasting room, and they share the vibe and the unique qualities of the Verena Street brand with visitors.

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