Let’s make a big deal of your small business

What if you could make a distinct and unforgettable impression anywhere you connect with your core audience?

What if marketing your business felt easier and more meaningful?

Let’s make a big deal
of your small business

What if you could make a distinct and unforgettable impression anywhere you connect with your core audience?

What if marketing your business felt easier and more meaningful?

A well-crafted brand has the power to consistently communicate your unique value and captivate more loyal customers with your story.

I’m here to guide you every step of the way.

Luckythirteen Design. A design studio located in northeast Iowa. Dubuque, Iowa. Specializing in Branding, Logo Design, Graphic Design, and Web Design.

BRANDING

3 ways to begin working with me

I offer three branding packages (below) that serve as a foundation for us working together. Then Custom Add-Ons can follow as you’d like!

Of course, every business is different – if we’re a good fit, I’m also happy to work with you on a custom package.

Package 1

THE COMPLETE BRAND IDENTITY KIT

my signature service

CONSULTATION/STRATEGY + FULL BRANDING ASSETS + ROLLOUT GUIDANCE

A personal and thoughtful brand experience for your business that will serve you well for years to come. I begin by meeting with you to learn more and we dig deep into your brand’s personality to gain us a solid direction. From there, I will create a complete package of graphic assets, all custom-crafted to your unique brand! You’ll have constructive brand direction and loads of digital files in hand to achieve a cohesive brand look— one that better connects your brand with your customers, builds brand awareness and trust, and eases your marketing efforts. 

BONUS: Ongoing Brand and Design Partner  After we work together on your Complete Brand Identity Kit, I’m always here if you’d like to reach out for any future design/marketing rollout needs you have as your business grows. See my Custom Add-Ons.

this package is best if: 

  • You’re in the early stages of your business – you want confidence in your brand direction and see value in building brand excitement right from the start. 
  • You’re an established business that feels stagnant and stuck – you’re ready for a well-crafted identity that better conveys who you are and what you stand for. 
  • You’ve tried DIY’ing designs or used templates and feel frustrated that they don’t feel authentic to your brand. 
What's Included
CONSULTATION/STRATEGY:
  • Brand Discovery Worksheet
  • 1-on-1 brand consultation
  • Brand profile including moodboard
BRAND IDENTITY ASSETS
  • Logo design
  • Any logo orientations and color variations
  • Brand color palette
  • Brand font selections (with links to download licenses)
  • Alternate brand marks/submarks
  • Brand patterns or textures
  • Brand stock image sourcing
  • Three rounds of refinements
ROLLOUT GUIDANCE
  • Brand Identity Style Guide: Your go-to reference guide for all your brand identity elements. Includes a Color Palette Values Guide and Typography Guide.
  • Brand Identity Rollout Checklist: A resource to help you use your files right away.
  • Social media profile photo + Facebook cover photo
  • One stationery item design of your choice: business card or notecard

General Timeline: 8-10 weeks   |  Inquire for pricing

Package 2

THE BASIC BRAND IDENTITY KIT

CONSULTATION/STRATEGY + BASIC BRANDING ASSETS + ROLLOUT GUIDANCE

While the Complete Brand Identity Kit above offers a comprehensive approach to brand design, this basic kit offers the starter essentials of every brand identity – logo, color palette and brand font selections. We always begin the process with a consultation and strong strategy to ensure we are capturing your unique story and personality right from the start.

this package is best if: 

  • You have zero branding currently and need the very basics to begin your business and social media journey.
  • You know a custom brand identity would add great value to your business, but you aren’t quite ready for the Complete Brand Identity Kit.
What's Included
CONSULTATION/STRATEGY:
  • Brand Discovery Worksheet
  • 1-on-1 brand consultation
  • Brand profile including moodboard
BRAND IDENTITY ASSETS
  • Logo design
  • Any logo orientations and color variations
  • Brand color palette
  • Brand font selections (with links to download licenses)
  • Three rounds of refinements
ROLLOUT GUIDANCE
  • Brand Identity Rollout Checklist: A resource to help you use your files right away.

General Timeline: 6-8 weeks   |  Inquire for pricing

Package 3

THE BRAND DISCOVERY STARTER PACK

CONSULTATION/STRATEGY

Investing in your branding is a big deal for your business. This starter pack is a great way to get more clear and confident about your brand’s direction moving forward if you’re not quite ready for the full brand design treatment. You’ll walk away with valuable resources and insight — then you can decide if you’d like to expand onto another branding package at a later time.

this package is best if: 

  • You’re in the very early stages of your business and you need more structure, clarity and confidence around your brand’s direction to help you in your early business decisions.
  • You want to thoughtfully consider your brand persona and test the waters before taking the leap into brand identity design.
What's Included
CONSULTATION/STRATEGY:
  • Brand Discovery Worksheet
  • 1-on-1 brand consultation
  • Brand profile including moodboard

General Timeline: 3-4 weeks   |  Inquire for pricing

COLLATERAL  PACKAGING  WEBSITE DESIGN

Custom Add-ons

Once your branding is in-place, I can help with many other aspects of your marketing.

Your brand identity is an important first step, as it sets a strong foundation for consistency and long-term impact. From there, you’ll likely want your new brand showcased on additional pieces, either right away or someday down the road. At any time, we can discuss adding-on any of these services below.

Start where you are, and grow from there!

Website Design (WordPress)
Business Cards
Letterhead (printed or digital)
Notecards / Thank You Notecards
Labels + Stickers + Custom Stamps
Postcards + Direct Mail
Flyers + Brochures + Handouts
Signage Design
Packaging Design
Custom Illustration
Print Ads + Billboard Ads
Tradeshow Displays + Booth Materials
Vehicle Graphics
Social Media Graphics
Online Graphics/Infographics/Blog Images
Custom Canva Social Media Templates
Expanded Brand Standards Guidelines
Print Vendor Coordination
…and more
READY TO CHAT?

KIND WORDS

“I cannot say enough good things about how Jill was able to listen to my vision and take it further than I EVER imagined! I have said this before, but if you are thinking about starting a business or already have a business, my Complete Brand Identity Kit was the best thing I did to get off the ground. It gave me direction! And I believe it has helped bring me more business than I expected.” 

— NIKI FRESE   Owner, Southpaw Print Co.
Luckythirteen Design. A design studio located in northeast Iowa. Dubuque, Iowa. Specializing in Branding, Logo Design, Graphic Design, and Web Design.

{ we'll be a great fit if ... }

You’re a passionate, intentional and detail-oriented business owner.

You believe in the value of building a custom brand and the impact it will have on your business.

You want to work with a friendly, reliable and approachable professional (me!) who values supporting your small business in return.

Above all else, you want a trusted partner to help bring clarity and direction to your brand as well as support for ongoing design needs as your business grows (which is certain with a well-crafted brand!)

Common Questions I Can Help Answer Today

How should I connect with you? Can you start right away?

If you are interested in working together, reach out to me via my inquiry form as soon as possible. I give each of my clients focused attention, and I typically book out new clients 2-3 months in advance – so it’s best if we can talk about your ideas and timeline as soon as possible.

When you complete my inquiry form, I’ll send you my pricing guide and current availability. If you are interested in chatting further, we can see if we are a good fit in a Discovery Call. After our Discovery Call, your project can be booked in my schedule once a signed agreement and paid retainer are in place.

When your project start date rolls around, timelines are generally as follows:

COMPLETE BRAND IDENTITY KIT: 8–10 WEEKS
BASIC BRAND IDENTITY KIT : 6–8 WEEKS
BRAND DISCOVERY STARTER PACK: 3–4 WEEKS

How will you determine if we're a good fit?

In our Discovery Call, we’ll talk through your business story, why you do what you do, what’s working well and what isn’t. We’ll also discuss your goals and timeline and make sure our values align.

Your small business brand is important to me even if we're not the best fit right now. If I am unable to accommodate your timeline, I’m happy to suggest other professionals who you could reach out to about your project.

What are your prices? Do you offer payment plans?

Please reach out to me via my inquiry form and I’ll be happy to send you my general pricing guide as well as more information about my process and availability. If it's a good fit, I can also work with you on a custom proposal.

Branding and beyond is an investment in your business, yourself and your livelihood, and I take that seriously. Financial worry shouldn't be the reason you can’t invest in your business. I typically ask for a 50% retainer to book packages and the remaining balance to be paid before any final deliverables are received. If this doesn’t work for you, I’m happy to offer payment plan options in 3 or 4 installments to make the process more accessible. Just ask! Payment can be made by check or credit card.

What if I have existing brand assets? Can I hire you for brand rollout materials only, like print or website design?

I definitely believe in the value of having a solid direction, so I typically recommend that if you want to invest in branding, you go "all in" with my branding process and we begin with my Complete Brand Identity Kit before we dig into your rollout materials (like print, packaging or web design.) However, if you already have a comprehensive brand identity, we can take that into consideration for the design of your rollout materials. Please reach out and we’ll chat through what’s possible!

What if I only want a logo?

While the primary logo is the foundation of your visual identity, I don't believe the logo alone can tell your brand’s full story or set you apart in the modern competitive market. I specialize in full brand identity systems, meaning you will not only end up with a deeper understanding of what makes your business unique, but also an equally unique visual system to reflect it. I have a couple of packages that consider this – please reach out to me via inquiry form.

Do you currently offer a 'website design only' package?

At this time, I only offer web design to clients who have worked with me on their branding. This ensures we have all of the brand assets and guidelines we need in place to build an effective and beautiful site.

READY TO CHAT ABOUT YOUR PROJECT?

Well Worth the Investment

What You Can Expect From Me

High Quality, Crafted Design

Detail-oriented and caring about your business like you would your own, I craft beautiful and strategic design that connects with your people.

Key Components of A Great Brand Experience

Thoughtful Guidance

With years of experience in marketing and project management, I can be a resource to help you manage your projects, ease your workload and guide you along the way.

Why You Need A Designer in Your Corner

A Time-Saving Partner

I can be a reliable brand partner and extension of your marketing team – giving you and your team more confidence, pride and time back for YOUR business.

READY TO CHAT?

From Food Truck to Full-Out Food Brand

Intentional Design Supports Knockout Melt’s Drive for Growth

At a time when a change in name and business model were on the horizon, I worked with Knockout Melts to build a hardworking brand identity that would build excitement about their new restaurant and menu items. Afterward, the Dubuque-based sandwich shop opened a second location and began expanding their offerings. 

Won an AAF Top Ten Award and Gold Award